We bring your brand to life.

We design the business strategy, the website and the artificial intelligence your company needs to attract more customers and sell more.

Book a diagnosis See services

ca·la·ca: noun Skeleton, in Mexican slang. For us: the structure that keeps a brand alive.

Many websites are dead: they look good, but bring in no customers or sales. We give them a skeleton: a clear business strategy, a site that attracts and converts, and artificial intelligence that answers, books and sells for you.

Anatomy of a living brand.

Three services that work as one body, with one goal: more business for your company. Pick a part of the calacaTap each part of the calaca and see where it lives in your business. Hover over each card to see it work.

Tap a part of the calaca

Head

Business strategy

We organize your offer, pricing and processes to sell more.

Do now Plan Quick Drop Impact Effort E.g.: boutique hotel AI WhatsApp Pricing New website Reports Own app

Face

Websites that sell

Websites that get you found and turn visits into customers.

eco lodge osa peninsula

directorio-hoteles.comThe 10 best hotels in Osa
viajes-cr.netLodging in Puerto Jiménez: deals
blog-aventura.comComplete Osa guide 2026
your-brand.comEco-lodge in Osa | Book direct#4

Face

Websites that book on their own

Bookings and payments from your website, no calls. Try it:

Nervous system

AI-powered processes

Software that answers, quotes and records every sale.

Message comes in"Do you have room on Saturday for 2?"
The AI understandsBooking, 2 people, Saturday
Checks availabilitySaturday free, garden room
Sends a quoteWith a payment link
Logs it in your CRMAnd notifies your team

Before: 5 manual steps.Now: 1 review.

Head

Quarterly digital plan

90-day priorities, with owners and sales goals.

Month 1X-ray and priorities
Month 2Build what is urgent
Month 3Measure and adjust

Nervous system

AI WhatsApp assistant

Answers and sells instantly, in your brand voice.

Hi, do you have room on Saturday for 2?

Hi! Yes, the garden room is free. Shall I send you the quote?

Yes, please.

Done: quote and payment link sent. Your booking is held for 24 h.

Head + System

Business intelligence dashboards

Your sales, bookings and processes on one screen, with AI forecasts and suggestions to decide every week.

Business dashboard Sample data

Sales

Bookings

Average ticket

Hours saved

ActualAI forecast

Sales by channel

Direct web0%
WhatsApp0%
Social0%
Agencies0%

From X-ray to life.

First 2 weeks

X-ray

A diagnosis of your business and how it sells today: your website, how customers find you and which processes can be automated. You get priorities and a budget.

Depending on scope

Skeleton

We design the brand and the website, write the content and build the automations. You review progress every week, no surprises.

Month by month

Life

We launch, measure sales and improve. Clear reports, content updates and new automations when the business needs them.

Before and after.

Drag the line to compare how they looked and how they look today.

Before Now

Luna Lodge

From a carousel with a long menu to an immersive homepage: less noise, one-click booking and every direct booking tracked in GA4.

Web · Direct bookings · Analytics

Before Now

Lana Wedmore

From a generic wellness brochure to a personal brand with its own identity, an editorial website and a custom WordPress theme.

Brand · Web

Big-brand technology, working for your sales.

The same platforms leading companies use, connected so your business attracts more customers and sells more.

Questions we get asked often.

What does Calaca Digital do?

We design business strategies, websites and artificial intelligence so your company attracts more customers and sells more. We work with small and mid-sized businesses and brands that already sell and want to grow in an orderly way.

How long does a new website take?

A services website usually takes 4 to 8 weeks, depending on the number of pages, the available content and the integrations. The initial X-ray defines the exact timeline.

Which processes can be automated with AI?

Repetitive ones with clear rules: answering frequent questions on WhatsApp or the web, booking appointments, preparing quotes, sorting emails, moving data between systems and generating reports.

Do you work with companies outside Costa Rica?

Yes. We work remotely with brands in Costa Rica, Latin America and the United States, in Spanish and English.

How does a project start?

With a free 30-minute call. If it is a fit, we do the X-ray: a diagnosis of your business, your website and your processes, with the priorities that can bring you the most sales and a budget.

Is your brand alive?

Tell us how you sell today. In a free 30-minute call we will tell you what we would do first to bring you more customers.

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Why Calaca